Sales Director

Responsibilities & Core Behaviors for Success:

• Builds and maintains successful internal and external relationships that translate to revenue growth and reliable partnerships
• Provide effective coaching and mentorship to team members, focusing on enhancing their technical expertise in sales, marketing, and business strategies, as well as developing their interpersonal and leadership skills.
• Engages with humility, discipline and courage to establish trust and gain buy-in
• Uses solid quantitative and qualitative skills to set KPIs, Goals, Sales Metrics, etc.
• Resilience of steel to navigate setbacks, rejection and disappointment and inspires others to bounce back quickly from adversity
• Superb verbal and written communication skills up, down and across the org chart
• Embodies and amplifies cultural values and norms
• Possesses a growth mindset and is committed to hard work, collaboration and genuine care for each other and the business
• Can be counted on to be where and when needed; reachable and responsive
• Build, develop and retain a high-performing sales team with consistent revenue growth
• Identifying and focusing the team on high-quality revenue growth in the portfolio
• Establish sales goals and hold the team accountable for growth
• Coach and mentor team members to motivate performance, eliminate roadblocks and help them achieve success
• Perform ride-alongs with account managers continually to observe and coach on sales interactions: rapport, pitches, product knowledge, negotiations, objection handling, closing.
• Collaborate effectively with sales leadership peers to help develop sales strategies – including launch strategies – and continuously communicate suggested shift to accommodate market responsiveness.
• Coordinate with finance regarding AR issues and strategize on collection approaches
• Utilizes a deep understanding of competitor set and regional buyer preferences and behaviour to help strategically position Mammoth brands effectively.
• Collaborate with key accounts to identify growth opportunities and tailor solutions to their business needs.
• Close high-value leads and support team members in advancing opportunities through the sales pipeline.
• Analyze sales data to identify opportunities such as dips in performance, portfolio voids, and high-priority leads. Collaborate with the sales data team to develop actionable reports and insights tailored for field sales representatives to drive targeted growth.
• Serve as a resource by modelling professional and effective communication and sales techniques in the field.
• Actively promote and strengthen the brand’s presence by fostering relationships with industry stakeholders, championing brand values, and driving initiatives that position the company as a trusted leader in the market.
• In addition to these deliverables, how you do it matters – understanding, demonstrating, and amplifying the culture values and norms of Mammoth Distribution.

Indicators of Success:

• Top-line state revenue growth – Measured by QoQ sales growth, driven by:
• Effective Lead Conversion
• New SKU Distribution ○ Expanding portfolio penetration within existing Key Accounts
• Maintain a strong customer conversion rate – Measured by MoM growth of % of active customers over total open retailers
• Portfolio penetration rate – Measured by MoM growth of % of SKUs sold to customers over the total available SKUs
• Exemplifying Leadership Standards – Consistently demonstrate director-level behaviour through proactive communication, timely follow-through, and effective
• collaboration. Serve as a reliable and solution-oriented team member, demonstrating leadership and a culture of accountability and trust. Measured by your peers and external stakeholders. This role will be part of our sales leadership quarterly NPS survey for internal and external stakeholders.
• Elevate the skill set of the team by fostering a culture of continuous development, while retaining and attracting top talent to build a high-performing Mammoth sales team.

Education & Experience:

• Field Sales experience in cannabis/alcohol/CPG
• Financial acumen
• P&L Responsibility
• Leadership/People development