VP of Marketing
White Ash Group has been engaged by a vertically integrated licensed cannabis cultivation, processing, and consumer packaged goods company to recruit for their next Senior VP of Marketing. The company operates five lines of business servicing the domestic and global cannabis industry including: wholesale product distribution, a consumer brands portfolio, a medical marketplace, a full-service medical cannabis clinic, and a retail “farm-gate” store.
We’re searching for an experienced and passionate professional to lead the Marketing division in the role of Vice President of Marketing. As the VP of Marketing, you will lead the marketing division and will be responsible for all marketing aspects including, overall strategic direction of marketing, brands, consumer experience, e-commerce, relationship management and product road maps. As one of the leading cannabis companies in Canada, and one of the very few profitable LPs in the country, you will play a key role in leading the vision and strategy of the Marketing division and shaping the future of our cannabis brands roadmap, translating into an exceptional consumer experience, and resulting in growing our brand and market share across the industry. Reporting to the CEO, you will be a key member of the leadership team and will represent the company’s values while leading with integrity and a strong passion for the team and consumer experience.