Senior VP, Marketing / Digital Experience

About the Company:

White Ash Group has been engaged by a vertically integrated licensed cannabis cultivation, processing, and consumer packaged goods company to recruit for their next Senior VP of Marketing / Digital Experience.
The company operates five lines of business servicing the domestic and global cannabis industry including: wholesale product distribution, a consumer brands portfolio, a medical marketplace, a full-service medical cannabis clinic, and a retail “farm-gate” store.

Location:

• Richmond Hill, ON (Hybrid, remote & in person)

Expected Start Date:

• As soon as possible

Key Responsibilities:

• Responsible for the global vision, strategy and execution of the overall marketing function and operations supporting all lines of business.
• Build cross-functional relationships with Sales, IT, Operations & Supply Chain, ensuring alignment on Marketing strategy and priorities for execution.
• Establish the annual marketing budget in collaboration with the senior management team and execute on annual marketing strategy to increase growth under projected budget allocation.
• Develop all marketing KPI’s and tracking systems to measure marketing and brand performance success against KPI targets.
• Responsible for the global brand(s) and product roadmap related to each brand and the national distribution strategy and promotion including oversight of the provincial product listing process.
• Develop and manage marketing strategies that drive growth across key lines of business while navigating within a highly regulated industry framework, and by leveraging analytics and data to track effective marketing campaigns, identify key trends and maximize opportunities to grow profitability.
• Lead all PR initiatives to increase company awareness amongst industry peers including investors, partners, suppliers, consumers, journalists and other industry experts.
• Assist with investor relation activities including drafting impactful PR communications, providing insightful market data including but not limited to creating presentations and reports to support business needs.

Qualifications and Requirements:

• A proven track record with at least 10+ years of progressive leadership in marketing and ecommerce, with the last five years working at a senior level in the organization.
• Must have a bachelor’s degree in Marketing, Business, or other related fields; an MBA would be an asset.
• Extensive experience running a Marketing department for a medium to large CPG business with a proven success record.
• Previous work experience in regulated industries such as Cannabis, CPG or Pharma is preferred with extensive knowledge of the Canadian Cannabis Act and current marketing regulations would be an asset.
• Strong business acumen and ability to solve complex business issues with relevant marketing solutions.
• Exceptional digital and analytical skills supported by your marketing management experience.
• Must have strong proficiency using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word) and ability to leverage required tools supporting the Marketing functions.
• Exceptional communication and relationship building skills and ability to serve as an ambassador for the organization with a track record of hiring, leading, and training high-performance teams.
• Excellent leadership skills with a passion for driving employee engagement and development with the innate ability to navigate change in a fast-paced and evolving environment.

Compensation and Benefits:

• Highly competitive compensation program including competitive base salary, quarterly performance bonuses, and participation in the company employee stock option program (ESOP).
• A robust health benefits package including complete health and dental benefits.
• Remote-first workplace culture and 4-weeks of vacation time.
• A diverse and collaborative team of professionals with a collective passion for the cannabis plant and building the next global leader in the industry.