Sales Manager

Key Responsibilities:

Sales & Relationship Management

• Establish and grow relationships with New Jersey dispensaries, buyers, and procurement teams.
• Sell branded cannabis products into retail stores and secure consistent reorders.
• Manage existing accounts to drive repeat business, display placement, and long-term partnerships.
• Build strong relationships with budtenders, including implementing incentive programs to support sell-through.
• Represent the brand in-store and at events as needed.

Market Expansion & Execution

• Rapidly expand store count across New Jersey with the goal of becoming a top 100 brand within three months and top 25 by year-end.
• Implement in-store displays and promotional initiatives.
• Monitor competitor activity, pricing, and positioning in the New Jersey market.

Sales Operations & Accountability

• Maintain disciplined follow-up on orders, reorders, and outstanding invoices.
• Conduct regular outreach via phone, email, and in-person visits.
• Participate in daily check-ins with leadership to review progress, priorities, and performance.

Leadership & Growth (Future-Focused)

• Help lay the foundation for a scalable sales function.
• Contribute to the eventual build-out and leadership of a sales team as the business grows.
• Progression potential into a Director of Sales or Regional Sales leadership role.

Performance Metrics (KPIs)

• Number of active dispensary accounts.
• New store placements and reorder frequency.
• Monthly wholesale revenue (targeting $200,000+ for top-tier performance).
• Market ranking within the New Jersey market.
• Execution of displays and in-store initiatives.

Ideal Experience & Background

• 2+ years of experience selling legal branded cannabis products into New Jersey dispensaries.
• Existing relationships with dispensary buyers and procurement decision-makers.
• Proven ability to consistently generate $150,000+ in monthly wholesale volume for an extended period.
• Stable employment history with demonstrated follow-through and commitment.
• Comfort balancing phone-based selling, sales administration, and in-person field work.

Required Skills & Personal Attributes:

• Self-starter mentality with strong discipline and independence.
• High level of integrity and honesty in sales interactions.
• Strong interpersonal skills with the ability to handle difficult conversations professionally and respectfully.
• Comfort addressing challenges such as payment follow-ups when required.
• Resourceful, positive, and solution-oriented mindset.
• Consistent follow-through and accountability.
• Receptiveness to feedback and commitment to continuous improvement.

Tools & Technology

• Comfort using a call management application for call tracking and recording.
• Comfortable with sales tracking systems (admin)
• Ability to operate effectively in a remote, field-based sales environment with minimal oversight.

Travel & Work Expectations

• Frequent travel throughout New Jersey to visit dispensaries and partners.
• Must have a license and a vehicle
• Blend between on the phone and in person.
• Participation in in-store events as the brand continues to scale.
• Daily 30-minute check-in calls with leadership every morning.

Growth & Advancement: This role is intentionally designed for growth. High performance may lead to:

• Advancement into a Director of Sales role.
• Responsibility for building and managing territory managers.
• Expansion into regional or multi-state leadership as the brand enters new markets.

Red Flags / Deal-Breakers:

• Frequent job hopping or unstable employment history.
• Lack of accountability or tendency to shift blame.
• Dishonesty or inflated product claims.
• Legal disputes with prior employers or brands.
• Need for extensive training or close supervision.

Hiring Timeline

• Immediate need.
• Performance assessed quickly, with a probationary period of up to 90 days.