Regional Sales Manager (Western Canada)

The RM will be a strong influencer both internally and externally with the ability to communicate clearly and possess a ‘customer first’ mindset with a drive to win.

Responsibilities:

• Own and manage customer relationships with provincial boards and distributors to actively promote and grow company portfolio.
• Manage and submit regional product listings to provincial boards and category managers.
• Work with internal stakeholders on product information, forecasting, costing, and pricing.
• Manage sell-in to customers and drive internal alignment on building executional trade plans that drive sell-through.
• Own regional forecasts and identify short- and long-term solutions to ensure sales targets are met.
• Achieve sales and profitability targets for assigned regions and customers.
• Build strategic customer plans to sustain growth and address any commercial gaps.
• Proactively assess, clarify, and validate customer needs on an ongoing basis.
• Represent the voice of customer on important and urgent issues and identify and communicate internally any strategic account developments.
• Analyze data with the objective of developing sales plans that address the market conditions.
• Maintain relationships with key account stakeholders in operations and category management.
• Leverage consumer and customer insights to develop a competitive advantage.
• Work cross-functionally and assist internal supply chain teams with forecasting of regular and new listings.
• Work closely with field sales team through regular field work to help understand issues and challenges that drive sales and customer relationships.
• Continuously promote companies capabilities, portfolio advantages, and long-term commitments
• Key Performance Indicators (KPI’s) development in collaboration with field sales team.
• Drive accountability of KPI’s in a way that best equips the region in delivering its objectives.
• Work with Trade Marketing team and provincial boards to synergize trade programs.
• Partner with internal stakeholders for post-evaluation of executed plans and strategies.
• Other related tasks as assigned.

Requirements:

• Post-Secondary education preferably in Business Administration, Commerce or similar related fields.
• A minimum of 3 years’ experience in Key Account Management or in Sales Leadership within the Consumer-Packaged Goods (CPG) industry.
• Additional experience in marketing or trade marketing would be considered an asset.
• Ability to build and maintain effective and accountable working relationships with decision makers, distributors and internal stakeholders.
• Demonstrated knowledge of three-tiered distribution would be considered an asset.
• Partner mindset through solution and fact-based selling to uncover customers’ needs.
• Superior communication skills, including verbal, written and presentation.
• Strong time management and organization skills with significant attention to detail.
• Self motivated with the ability to work independently.
• Knowledge of cannabis industry and regulations strongly preferred.
• Willingness to balance both office hours and meaningful time in market.
• Entrepreneurial spirit with commercial aggressiveness.
• Must have a valid drivers license.
• Knowledge of the cannabis industry and regulatory environment.
• Demonstrated ability of leveraging customer, consumer, and category data to develop fact based selling stories.
• Proven track record and history of building joint business plans that deliver WIN-WIN-WIN scenarios – Customer – Consumer – Company.