National Sales Director


Reporting directly to the Vice President of Commercials, the National Sales Director is a management role responsible for the development, recommendation, and execution of the regional sales and growth strategy. This is done by leading a highly effective and engaged sales team across the country.

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  • In collaboration with the Vice President of Commercial and other departmental stakeholders, develop strategies to expand sales efforts through partner sales channels, third-party sales agents, and other variable cost sales models.
  • Continuously evaluate wholesale inventory levels maintained by provincial buyers to support forecasting and demand planning and develop action plans to drive sell-through on specific depletion priorities as required.
  • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Assist the Vice President of Commercials in developing plans and strategies for developing business and achieving the company’s sales goals.
  • Implements annual Key Performance Indicator targets and objectives for the sales team.
  • Lead, coach, and develop our internal and external teams to execute the documented sales plans and focus on continuous improvement related to the sales process and procedures.
  • Ensures that sales processes are clear and understood by all internal and external members of the sales team.
  • Assist in defining optimal sales force structure to support channel sales strategies by province/region.
  • Collaborate closely with Marketing to ensure that marketing campaigns and initiatives align with the overall growth and retention strategy.
  • Foster a high level of collaboration and accountability with Operations and Supply Chain to ensure customer expectations are positioned correctly and effectively executed.
  • Support the compilation of the presentation of sales insights to all levels of the organization and external distribution stakeholders as required, including sales metrics and budgetary progress.
  • Team Leadership & Supervision
  • Provide direct supervision of the Sales team; provide training, feedback, and coaching and ensure completion of assigned tasks.
  • In collaboration with the VP of Commercial, create and deliver performance targets and evaluations, including providing regular and consistent feedback to the Sales team members.
  • Administer constructive performance management conversations/process o conversations with employees should be discussed with the HR prior to delivery.
  • Any targeted constructive feedback to staff should be done privately and kept in confidence.
  • Participate in recruitment including resume review, interviews, and departmental onboarding as required.

Accountability & Decision Making:

  • Receive direction from the VP of Commercial.
  • Maintain open communication with VP of Commercial regarding any wins/issues that may occur.
  • Have full accountability, problem-solving and decision-making rights regarding the day-to-day management of their team
  • Discuss all significant employee, process, or product-related updates/changes with VP of Commercial
  • Required to follow standard operating procedures regarding overall processes and procedures.
  • Work in collaboration with the senior management team and Quality Assurance to define and improve current standard operating procedures, processes and policies but will need approval from all areas before making changes.
  • This position will work with the department’s VP in the development of the departmental annual business plan and budget and have full accountability, problem-solving and decision-making rights within that plan and budget once approved.
  • Responsible for executing assigned tasks and expectations per Health Canada regulations.
  • Responsible for completing any work assigned to them during their scheduled shift as well as information sharing to direct leader.
  • Responsible for following any and all operational guidelines, verbal directions, training information and policies from leaders/company when performing duties.

Qualifications / Experience:

  • 3+ years of experience in sales management, preferably within a CPG or restricted category.
  • University degree in Business or demonstrated equivalent of training and experience.
  • A passionate knowledge of cannabis products with a demonstrated ability to train and educate staff.
  • An understanding of the regulations governing cannabis sales across Canada would be an asset.
  • Ability to establish and maintain cooperative relationships with stakeholders at all levels of an organization.
  • Must be willing to travel and work evenings/weekends as required to maintain strong regional partnerships.
  • Entrepreneurial drive with strong work ethic and ability to manage multiple priorities.
  • Strategic thinking with an ability to create tactical plans that support organizational objectives.
  • Strong professional interpersonal and communications skills; both written and verbal.
  • Advanced computer skills, including high proficiency in Excel and MS Office, CRM tools, other sales platforms.
  • Must have access to reliable transportation to work full-time hours as scheduled (40 hours per week)
  • Must have the ability to provide a criminal records check that is clear of any charges that could be related or have a direct correlation to the position or company
  • All employees must be 19+
  • Lead a team of up to five (5)- ten (10) people.
  • Must be willing and able to work in a social environment.
  • Fast-paced, production-focused environment
  • Must be comfortable sitting at a desk and working at a computer for prolonged periods of time.

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