Marketing Specialist

Job Description:

This position will report to the Marketing Manager on the Digital Marketing team, a part of the Marketing Department. 1-3 years experience. Top-level duties include social media, content marketing and in-store digital touchpoints.

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Job Functions:

  • Capture content across in-store activations, grand openings, event participation, sponsorships, and team highlights.
  • Capturing brand moments and education elements while bolstering consumer awareness of our product mix.
  • Work with all our brand partners to showcase compelling storytelling across our social media landscape: Co-branded content, giveaways, live streams, video, & more.
  • Propel our name across existing social media channels and expand into new ones- omnichannel delivery.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Work alongside compliance to ensure approved messaging is deployed in the market.
  • Establish weekly reporting for all in-market social media channels.
  • Assist with in-store digital touchpoints and the content hosting thereof: Lobby and showroom TVs, Kiosks, and Check-in systems for photography and video.
  • Ensure in-store digital touchpoints showcase proper promotions, deals, and sales. In addition, ensure branding is cohesive and consistent at all stores.

Requirements:

  • Post-secondary education or respective Digital Marketing Certificate(s)
  • Digital Marketing experience required: 1-3 years
  • Experience with enterprise social media management platforms & CRMs
  • The flexibility of hours – nights and weekends
  • Technology working proficiency preferred (CRM/CDP/eCommerce/Email/Text/SEO)
  • Belief in relationship building and working as part of a team to achieve goals/results
  • Organized, responsible, and flexible in a fast-paced growth environment

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