Marketing Manager

Summary:

We are looking for a Marketing Manager. 

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Key Responsibilities:

  • Build retail marketing calendar
  • Quarterly reporting to key stakeholders; articulate insights, trends, key learnings, and opportunities by reviewing past activity
  • Retail Marketing: Drive in-store velocity
  • Retail Marketing: Execute 5 plus retail marketing partnerships a month
  • Brand Ambassadors: Increase cadence, ROI and help support scheduling of PADS
  • Events: Help organize and execute quarterly Budtenders events and trainings, trade, and brand events
  • Expansion: Assist on out of state expansion and new product launches
  • Account Management: Support Sales team with updated assets, programs for onboarding and churned accounts. Success metric will be retained and new accounts as well as increase in order volume
  • Partnerships: Execute key partnerships and integrate these partnerships into overall marketing calendar and cadence
  • PR
  • Support if we are handling in house. If we have an agency, no support for PR is needed
  • Digital Marketing: Top of Funnel marketing
  • 3rd party platform management
  • Leafly, Weedmaps
  • Ensuring that product reviews are coming in and that we are maintain good reviews, flagging when appropriate, figuring out ways increase reviews – as well as brand page upkeep
  • B2B & B2C- execute email marketing calendar
  • Build to a weekly B2C email marketing cadence
  • Explore B2B communication via email, microsite, LinkedIn
  • DTC (point of contact for marketing)
  • Execute strategy, dashboard
  • Monthly programming

Requirements:

  • Marketing experience in Cannabis is preferred
  • Hands-on approach, team player
  • Good communication, written and verbal skills
  • Microsoft Office proficient, Outlook, Excel
  • Organized and detail-oriented and able to multi-task
  • Self-starter with positive outlook
  • Must enjoy a fast-paced environment with many demands
  • Comfortable with reporting tools Google Analytics, Communication Platforms (Mailchimp), Headset and Social Platforms

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