Marketing Leader


Our client is a leading LP, with brands that are flying off the shelves. White Ash Group is currently recruiting this companies next Marketing Leader (title will be determined and dependent on experience). The successful hire will play an important and critical role in the organization by developing and implementing, and actioning, a comprehensive marketing strategy through trade marketing, branding, events and content creation (social media). This hire will be the marketing leader in the company and will work with Sales and the C-Suite.

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High Level Responsibilities:

  • Plan and carry out marketing plans to boost brands and increase sales.
  • Look after brand and products, making sure they are presented consistently.
  • Improve the company’s online marketing and website for better customer reach and sales.
  • Produce interesting content for different channels to promote the brand more broadly.
  • Track marketing success, do research to understand customer preferences, and use this information to make marketing better.
  • Create plans and execute on them, this is not a delegation type position – this is a roll up your sleeves and make it happen position!

Must Have:

  • Bachelor’s degree in Marketing, Business, or related field
  • Professional cannabis industry experience
  • Experience as a Marketing Manager or Marketing Director
  • Strong understanding of digital marketing strategies, SEO, SEM, and social media platforms.
  • Experience managing and creating content (not just delegating), including writing, editing, graphic design, and video production.
  • Data driven mindset
  • Ability to lead (team of 4-5) and work cross functionally

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