Head of Product (Mandarin)


White Ash Group is currently recruiting a Head of Product to join an innovative cannabis-vape technology company.

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Key Responsibilities:

  • Overseeing the entire product line life cycle from upfront strategic planning to execution to down-the-road improvements, and eventual rationalization where/when required
  • Delivering and maintaining a portfolio of products that are commercially successful, competitive, and profitable while continuously improving the position of the company in the market
  • Planning and recommending where the company should invest resources 
  • Analyzing markets for opportunities, identifying future trends, and studying competitor positioning in the market 
  • Creating product strategy to drive sales, profit, and market share 
  • Defining the product vision collaboratively with Sales, Brand Marketing, R&D, and end customers while prioritizing product and customer requirements 
  • Ensuring satisfaction targets are understood and met 
  • Owning the product portfolio strategy 
  • Conducting and acquiring market research to help specify market requirements for current and future products, developing a comprehensive and overarching product portfolio strategy and product roadmap 
  • Leading the product development and launch by being a stakeholder in the product innovation process, identifying future market requirements and potential product opportunities
  • Partnering with Sales and R&D to develop products with clear timelines
  • Communicating with team in China
  • Ensuring products meet customer satisfaction objectives while adhering to legislative requirements 
  • Developing product line extensions and supporting product improvement plans that are in tune with market trends 
  • Providing leadership throughout the entire product line lifecycle 
  • Acting as a product portfolio subject matter expert as they direct Brand Marketing, Sales, Customer Solutions, etc. through leading the development and maintenance of various marketing and sales collateral 
  • Developing company-wide “go-to-market” product plans within the product portfolio roadmap, partnering with Marketing and all relevant departments to ensure alignment and successful execution 
  • Approving plans and budgets related to established product roadmap 
  • Approving plan for the product portfolio management 


  • 8+ years of experience of product management (vape or e-cigarette experience a major asset)
  • Experience leading a product team
  • Mandarin fluency
  • Ability to lead, coach, manage and strategize
  • Strong analytical skills and experience using data to inform product decisions

Preferred Qualifications:

  • Bachelor’s degree in business, science, engineering or technology

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