GM, Medical Cannabis Marketplace

Location:

• HQ Office – Richmond Hill – Hybrid Position (Flexible)

Key Responsibilities:

• Manage the P&L of the medical marketplace with responsibility towards the direct-to- patient strategy and operations.
• Oversee all aspects of the ecommerce site including patient acquisition/retention, product selection, inventory management, marketing and promotion.
• Responsible for all aspects of site merchandising including sourcing new products, placing inventory orders, and maintaining inventory of all products with associated records.
• Leverage analytics and financial metrics to track selling, identify key trends and KPIs and maximize opportunities that help drive revenue and market share in the channel.
• Build and maintain key partnerships with other medical clinics and licensed producers to further develop referral partner relationships and increase overall referral rates.
• Build cross-functional relationships with Sales, IT, Marketing, Operations ensuring alignment on the medical marketplace priorities.
• Work with demand planning and warehousing teams in order to ensure smooth order fulfillment.
• Providing analysis and reporting on metrics such as weekly/monthly sales, new product sales, and marketing incentive performance.
• Perform any other duties or tasks on an as-needed basis as requested by management.

Requirements:

• Experience with P&L management, eCommerce marketing, and website management for similar size and scale platforms.
• Minimum of 5 years management experience in a similar role with a consumer goods company, and advanced knowledge of developing and managing e-commerce platforms. Experience with Shopify specifically is preferred.
• Must have strong proficiency in creating data driven reports to analyze performance of product sales, marketing incentives, and overall setting and management of KPI targets.
• Experience working with various technology platforms including: Microsoft CRM, Microsoft Dynamics Business Central ERP, and e-commerce platforms; Shopify and Ample is preferred.
• Must also have strong proficiency using MS Office suite (Excel, Teams, Outlook, PowerPoint, and Word) and ability to leverage tools supporting the marketplace and ecommerce functions.
• Proven track record for developing and successfully executing eCommerce-focused digital marketing strategies will be viewed as an asset.
• Excellent written, verbal, and presentation skills.