B2B Sales Manager


We are seeking a highly motivated and experienced B2B Wholesale Cannabis Sales Manager to join our team. The successful candidate will be responsible for developing and executing strategic sales plans to promote growth and customer satisfaction for our cannabis products. This role demands a dynamic individual who is knowledgeable about the cannabis industry and can navigate the complexities of B2B sales, regulatory compliance, and market trends.

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  • Sales Strategy Development: Craft and implement effective sales strategies that align with the company’s goals and market opportunities.
  • Customer Relationship Management: Build and maintain strong, long-lasting customer relationships. Understand customer needs and offer solutions and support.
  • Market Analysis: Analyze market trends and customer needs to identify opportunities for growth. Stay up-to-date with industry regulations and competitive landscape.
  • Sales Targets: Achieve and exceed monthly, quarterly, and annual sales targets. Develop a pipeline of new business opportunities.
  • Team Leadership: Lead, motivate, and support the sales team in achieving their sales targets. Provide training and feedback to team members.
  • Product Knowledge: Maintain extensive knowledge of the products and their benefits. Educate customers and the sales team about product offerings.
  • Compliance: Ensure all sales activities comply with state, federal, and industry regulations.
  • Reporting: Provide detailed and accurate sales forecasts and reports to senior management.

Must Have’s:

  • Proven B2B sales experience, preferably in the cannabis industry or a related field.
  • Strong understanding of cannabis products, industry regulations, and the B2B market landscape.
  • Strong understanding of Canadian and international cannabis landscape and markets
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to lead and motivate a sales team.
  • Strong analytical skills to identify trends and challenges.
  • Proficiency in CRM software and Microsoft Office Suite.


  • Strategic thinker with a strong business acumen.
  • Negotiation
  • Customer-focused approach with a proven ability to respond effectively to customer needs.
  • Exceptional organizational and time management skills.
  • Resilient and adaptable in a fast-paced and changing industry.

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