Account Manager

Summary:

White Ash Group has been engaged by a media and events company that is dedicated to progressing and destigmatizing the cannabis industry to find their next 2 Business Development Representatives.

About the Job:

The Business Development Representatives will be responsible for phoning, emailing and contacting cannabis companies across Canada and sell them ad space and sponsorship opportunities.

About the Company:

Known for throwing amazing events and creating thoughtfully crafted media, the company is small, tight knit and full of high performing individuals who want to do great things together.

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Responsibilities:

  • Identify Prospects: Conduct market research and identify potential companies within the cannabis industry that align with the target audience and values.
  • Outreach and Networking: Proactively reach out to potential clients through phone calls, emails, and networking events to introduce sponsorship and advertising opportunities.
  • Build Relationships: Cultivate strong relationships with key decision-makers, marketing managers, and other relevant stakeholders in the cannabis industry. Understand their needs and pain points to tailor compelling sales pitches.
  • Sales Presentations: Deliver persuasive and professional sales presentations to showcase the value of sponsoring events and advertising. Highlight the unique benefits and audience reach of the platform.
  • Negotiation: Skillfully negotiate terms, pricing, and packages to ensure mutually beneficial agreements with clients.
  • Pipeline Management:Maintain a well-organized sales pipeline using CRM software, track leads, follow up on potential clients, and keep accurate records of all interactions.
  • Collaboration: Collaborate with the marketing and editorial teams to develop innovative sponsorship packages and ad campaigns that resonate with our target audience.
  • Industry Knowledge: Stay up-to-date with trends and developments in the cannabis industry, as well as the competitive landscape, to identify new opportunities and remain a knowledgeable resource for clients.
  • Sales Goals: Meet and exceed sales targets and revenue goals on a quarterly and annual basis.

Requirements:

  • Minimum of 1-2 years of experience in business development, sales, or a related field
  • Communication Skills: Excellent communication and interpersonal skills with the ability to engage prospects, build rapport, and confidently present sales pitches.
  • Results-Driven: Proven track record of achieving and surpassing sales targets in previous roles.
  • Organization: Strong organizational skills and attention to detail to manage multiple leads and opportunities simultaneously.
  • Adaptability: Ability to thrive in a fast-paced and ever-changing environment, adapting strategies as needed to achieve success.
  • Team Player: A collaborative and team-oriented mindset, willing to work alongside different departments to drive overall company growth.
  • Tech-Savvy: Proficiency in using CRM software, Microsoft Office, and other sales tools.
  • Availability: Willingness to travel occasionally for industry events (if required).

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