Hemp Beverage Expo 2025

Hemp Beverage Expo (HBE) is the premier executive-level B2B trade show dedicated exclusively to hemp beverages featuring delta-9 THC. As the first and only event of its kind, HBE puts the spotlight directly on the industry—offering a unique space where sampling is unrestricted and business opportunities flow freely.

Where Innovation Meets Investment
Built to drive real results, HBE is designed for brands ready to scale. The event fuels growth by connecting hemp beverage producers with key players across the supply chain—distributors, retailers, investors, and suppliers—while offering a platform for critical peer-to-peer learning and deal-making.

A Curated Audience, A Targeted Experience
Every attendee and exhibitor at HBE is carefully selected to ensure meaningful connections. From beer, wine, and spirits distributors to venture capitalists and high-growth hemp beverage brands, HBE brings together the people who are shaping the future of this category.

Presented by Leaders, Backed by Industry
HBE is powered by the Hemp Beverage Alliance (HBA) and produced by Jage Media, the team behind iconic events like MJBizCon and MJ Unpacked. With a focus on education, advocacy, and market acceleration, HBE is where the hemp beverage industry takes the main stage—and takes off.